'Pick Your Tribe' - Festival Promo

This year LeeFest music festival went through a major rebrand and the marketing team required a promotional film to sell the event's new theme: 'The Neverland'.

We cast three individuals to represent the three different 'tribes' of the festival and developed a creative approach that would see each of them transformed from festival punters into a mermaid, a lost boy and a pirate. 

Over the shoot weekend we had a crew of fifteen capturing every moment and editing on site to ensure a very tight turnaround.

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Director: David Hayes

Producer: Hannah Salvanes McLean

DOP: Jack Mealing