'Pick Your Tribe' - Festival Promo
This year LeeFest music festival went through a major rebrand and the marketing team required a promotional film to sell the event's new theme: 'The Neverland'.
We cast three individuals to represent the three different 'tribes' of the festival and developed a creative approach that would see each of them transformed from festival punters into a mermaid, a lost boy and a pirate.
Over the shoot weekend we had a crew of fifteen capturing every moment and editing on site to ensure a very tight turnaround.
Director: David Hayes
Producer: Hannah Salvanes McLean
DOP: Jack Mealing